Project Ambition
Our purpose is to better understand and manage strategic uncertainty in industry.
Uncertainty creates strategic risks and opportunities that can have a major impact on the overall performance of an organisation. Our vision is therefore to provide guidance for decision makers to manage more systematically and effectively the most important opportunities and threats to their business
We expect STRATrisk to contribute significantly towards:
- improving the chances of profitable business growth
- reducing the risk of serious loss or failure
- enhancing reputation
- giving some comfort to shareholders, as well as demonstrating regulatory compliance
- ensuring better responses to the unexpected
- enhancing chances of successful survival
- changing the behaviours of decision-makers throughout industry
Particular characteristics of STRATrisk include:
- Focuses on Board level decision-making
- Covers not only project related risks but also wider business risks and opportunities
- Adopts a stakeholder wide perspective
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this publication may be reproduced, stored in a retrieval system or transmitted
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the prior written permission of the authors. Contact the primary authors of this
document for such permission are Neil Allan, University of Bath, School of Management,
Bath BA2 7A, N.D.Allan@Bath.ac.uk